Our friends over at HubSpot and Inc came out with lists of relevant statistics to help you on your visual content creation journey. The more you know, the more effective you can be. Because knowledge is power!
General Visual Content Advantages
1. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.
2. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
3. People form a first impression in a mere 50 milliseconds.
4. An estimated 84% of communications will be visual by 2018.
5. People following directions with text and illustrations do 323% better than people following directions without illustrations.
6. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Social Media Advantages
7. Tweets with images receive 150% more retweets than tweets without images.
8. Facebook posts with images see 2.3X more engagement than those without images
9. Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%)
10. Posts that include images produce 650 percent higher engagement than text-only posts.
11. Infographics are “liked” and shared on social media 3X more than other any other type of content.
Content Marketing Advantages
12. 41.5% of visual marketers said that infographics were most engaging out of all visual content
13. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.
14. 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
15. 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
Share your Experience
What’s your favorite kind of visual content? Do you have any tips or tricks for creating visuals? Share with us in the comments.
Here at DEEP, we investigate the world of knowledge visualization, so stay up to date with us as we share our findings!